30-09-13 - News
A new corporate style for Crejart
Crejart has been in business for 18 years, the age of a young adult. So we thought the time has come to change our corporate style to reflect our maturity.
The brand was given a new impetus under the supervision of Evelien Cremers, who joined the family-owned company in May 2013. Everything was restyled: the logo, the packaging, the brochures and soon also a new website.
An oval logo in combination with a distinct orange colour was chosen. It refers to the time when Jan Cremers still made chocolates and the labels were oval-shaped. Orange is a fun, upbeat colour that conveys the typical values associated with chocolate. All the packaging now also has a see-through window, allowed the end customer to see the product prior to the purchase. Perfect for giving your inspiration free rein.